10
Quick & Easy Steps to Building
a Highly Targeted and Responsive Email
List
We've all heard it that in
order to stay in business online you need to build a
Targeted 'Opt-In' list.
Well... I truly have to
agree with that simply because this is where you'll
always have a consistent source of FREE Targeted
traffic(also referred to as 'Sticky Traffic') to promote
your offers or related information to for years to
come.
It just makes sense,
wouldn't you say?
And, we all know that 'Email' is where the
$MONEY$ is truly made when it comes to marketing your
business online because it gives You the ability to
Follow-Up your potential customers until they decide to
buy from You.
But, the problem that
usually takes place is that people don't know where to
start when it comes to building there own targeted Opt-In
list.
Now, for those of you that
are new Internet marketing and don't know what a 'Opt-In'
list is, here's a quick definition:
An 'Opt-In' list is simply
a database of peoples Names and Email Addresses that have
subscribed to an email list via a web form giving that
list owner permission to send them periodic emails on the
topic they are interested in.
Notice how I said, "giving
that list owner permission to send them
email".
When they subscribe to your
Opt-In list they are giving You permission to send them
offers or related information on the topic they are
interested in, this is known as 'Permission Email
Marketing'.
This is the ABSOLUTE safest
form of email marketing where You won't get accused of
'SPAM'.
This is very important that
You understand this from the beginning.
So, now that you have a
clear idea in your mind of what an Opt-In list is and how
it will benefit You and your business, I guess it's time
to share with you the simple 'Ten Step Process' that I
have put together for you on How-To build your own
targeted Opt-In list that you can email your offers to at
any given time for $Profit$.
Step 1. Pick
your Target market or Niche.
This is a very important
step because this is where you need to figure out who
your target market is going to be for the Product or
Service your going to offer.
So, for example, if I was
interested in selling a book related to Internet
Marketing, well then, my target market would be Internet
Marketing related.
Step 2. Can your
Target market or Niche be reached
online?
This step is where you need
to do a little research on whether or not your particular
target market can be reached online.
In order to do this you
need to do some keyword research using keywords related
to your target market.
Simply type in the keywords related to your target market in
the form provided.
This will give you a detailed history of how many searches
have been made in the last 30 days on the keywords related to
your target market.
As a general rule, if your targeted keywords aren't pulling
in 15,000 or more searches per month, then this is a market I
wouldn't pursue simply because there isn't much demand for
it.
Step 3. Are they making money in this Niche?
This is where you need to do some research on your
competition to see if people are spending any money in this
Niche.
You can do this by going to Google at http://www.google.com
and type in your targeted keywords related to your Niche in the
form provided.
This will give you a list of search results.
Those results are your competition, but even more important,
to the right you'll notice little ads.
These are paid ads offered through Google Adwords.
This means that somebody is willing to pay to advertise and
is paying attention to this particular Niche and must be making
money if they're willing to pay for advertising.
That's good news for you.
Step 4. Use Forums to find your Target markets
problems.
Forums are a great place to find out exactly what your
potential customers TOP problems are by simply scanning there
posts and looking for the most common threads.
By doing this you'll be able to know right away what your
target markets TOP problems are and how you can help solve
there problem.
To find Forums related to your Niche simply visit Google
http://www.google.com and type in your targeted keywords with
'+ forums' after your keyword.(ex. internet marketing +
forums)
Step 5. What's keeping them from getting what they
want?
This is where you have to figure out whats keeping them from
getting what they want in order to fix the problems they are
dealing with, meaning, this is where you need to work with them
to find a solution to there problems.
Whether its a Product they need or a Service of some
sort.
Step 6. What can you offer them to solve there
problems?
This is where the money is being spent.
Now, the only thing you need in order to receive your share
of the revenue is a Product or Service that will solve your
potential customers problem.
If you don't have a Product or Service of your own don't get
discouraged.
I'm going to give you two resources where you can find
products or services that You can become an affiliate for that
are related to any Niche that will pay you a commission for
every sale you make by simply referring your traffic to there
website.
The two websites to visit are http://www.clickbank.com and
http://www.associateprograms.com
Step 7. Set-Up a simple direct response
mini-site.
Here is where you Set-Up your lead generating website with a
Follow-Up System that your potential customers will come to and
Opt-In to your list to start receiving offers or related
information on the topic or problem they are having.
This is a very simple process to do and you can view my
website as an example of how one would look
http://www.internetwondersezine.com
If you don't know how to build your own website you can
always hire someone to do it for you by going to... http://www.elance.com
Step 8. Get an Auto-Responder account.
This is where you'll be laying the foundation down for your
list.
You MUST have an Auto-Responder account Set-Up before you
make your mini-site go live because this is where your
potential customers are going to come and submit there Name and
Email Address so that you can start building a list to send
your offers or related information to.
So, do not miss this important step.
Step 9. You need to figure out what 'Bait' to
use.
What I mean by 'Bait' is... what are you going to offer them
for FREE to get them to subscribe to your Opt-In list.
Here are some examples of what you can use as 'Bait':
ebooks, special reports, mini-courses, coupons, etc.
These are the most common. It really depends on who you are
targeting, so be creative.
Step 10. Reach out to your target market.
This is the part where you send traffic to your website in
order to get subscribers.
I'm going to mention only two methods.
These methods are the most POWERFUL and for good reason,
they work.
The first method is Writing Articles.
By Writing Articles your showing your target market that You
are someone who knows how to help solve there problem and may
have a possible solution for them.
This is the quickest way to build INSTANT credibility in
your Niche.
The second method is to send targeted traffic to your
mini-site through Pay-Per-Click search engines.
Pay-Per-Click search engines are where you bid on the
keywords terms related to your target market and are listed
according to the highest bid for that keyword term.
By using PPC search engines, it will get you infront of your
target market Instantly.
Writing articles gives you INSTANT credibility and will put
you infront of thousands of readers, and Pay-Per-Click search
engines send you HIGHLY targeted traffic to your website within
minutes depending on which PPC search engine you are using.
The More traffic you send to your website, the More
subscribers you'll receive.
It's simply a numbers game.
Well... there you have it, "10 Quick and Easy Steps To
Building A HIGHLY Targeted And Responsive Opt-In List".
Now... it's up to you to take the neccessary Action in order
to get started with your own targeted Opt-In list.
If you already have an existing web business online simply
implement the steps outlined above to your existing
website.
These are the 10 basic steps required in order to get your
Opt-In listing building started in the Right direction.
Simply follow them and you'll be on your way to receiving
your first subscriber in No Time.
About the Author: Want To Learn HOW-TO Build And Profit From
Your Own HIGHLY Targeted 'Opt-In' List In Record Time? Click
here=> http://compactURL.com/pcex Or if you
want to get MORE 'Insider' marketing Secrets subscribe to
Cory Threlfall's Free 'Weekly' ezine called... The Internet
Wonders eZine at -- http://www.internetwondersezine.com
Instant Letters to Use with Opt-In
Lists
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Fill-in-the-Blank Sales Letter Templates
iContact Email Marketing
Service
Once you have an email list, you can use this
cool email marketing service to keep in touch with your
prospects with "non-salesy"
newsletters. Get over 300 professionally
designed newsletter templates you can use. Also
includes autoresponder, survey and RSS feed features. Easy set
up, and you can track when people open your emails &
click on links - automatically.
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